MARKETING AND INNOVATION

A successful competitive future for modern organizations is highly concerned with a basic understanding of the principles and practices of marketing and innovation as they apply to business and non-business organizations in a dynamic environment. The marketing and innovation curriculum provides students with a foundation in the liberal arts and sciences while enabling them to develop expertise in marketing management and practices. Major emphasis is placed on the role of marketing and innovation in the Sustainable Competitive Advantage (SCA) of an organization.

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